Malmo shows us the way to end “ridiculous” car trips

No ridiculous car trips from Martin Lang on Vimeo.

I picked this film up on Copenhagenize this morning and I’d like to share it with the Los Angeles cycling community.

From Copenhagenize:

“The City’s bicycle office and transport department are also quite brilliant at promoting cycling. In fact, I asked one of the communications people at the City of Copenhagen’s Bicycle Office a while back who they were positively influenced by and he replied, “Malmö” without hestitation. Followed by the Dutch Fietsersbond. Which speaks volumes.

They have had a successful campaign running for four years now called “No Ridiculous Car Trips”. They discovered a few years back that 50% of all trips under 5 km were by car in the city and they decided to do something about it.

The campaign has been a massive success. In the film, above, you can hear all about how and why the campaign started. I like how they turn the tables in their marketing. Directing confronting that very simple fact that using cars for short trips in their city was – ridiculous.

They invited people to write down a description of their short car trip in the hopes of winning the Most Ridiculous Car Trip title – and a new bicycle of course”

To make a similar campaign work in Los Angeles, we’d need a Bike Plan that removes car lanes and installs proper protected bike lanes or paths to meet the demands of the new class of mainstream bike rider. We’d also need a similar regime of accountability as the planners in Malmo used, to show what is and isn’t working for their city. I’m hopeful that we can get these sorts of programs implemented in Los Angeles (or at least parts of it). I have a feeling that if you’re reading this blog post, you feel the same way too!

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5 Comments

  1. Posted September 29, 2010 at 9:14 pm | Permalink

    Woo!! Malmo is my hometown! I was born and raised there and not until now that I’m crazy about bringing bike stuff to LA do I realize how great things are in Malmo. I never appreciated the bike parking at the central station, the pedestrian plaza, the bike parking at my elementary school… Thanks for sharing Flying Pigeon!

  2. Posted October 1, 2010 at 12:16 pm | Permalink

    a couple nice christiania bikes sightings in there. one more month and they’ll be available at the flying pigeon…

  3. Posted October 3, 2010 at 12:30 pm | Permalink

    Go Malmo!

    And yes, I am so fired up about the Christiania bikes in L.A. Alongside the Nihola, the Gazelle Cabby, the Batavus Personal Delivery, the Gazelle Bloom, the Yepp and Bobike baby seats we’re going to be the one-stop baby hauling shop!

  4. Marco
    Posted October 4, 2010 at 1:05 pm | Permalink

    Love it! Amazing how its the little things that yield such a great dividend. I like the orange bars to hold on to when you are at a red light. I lived in Sweden for a year, and I loved biking around Lund. I took my bike over to Copenhagen with me for a weekend, and it was the most amazing urban cycling I had ever done. Imagine a 6-way round about with intersecting separated bike lanes, each with their own dedicated bicycle stop light!

  5. Posted October 8, 2010 at 2:17 am | Permalink

    Excelent idea, I hope at leats one asociation by city, imitate your idea

    It can get founds by colecting $5, to buy the bicycle for the winner.

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